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Innovation at 3M Corporation Case. Topics: Innovation, User innovation, Management Pages: 7 ( words) Published: February 15, Innovation at 3M Corporation Case Summary. 3M was and still is a worldwide leader in innovation. After a rough start in , over decades, 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. Case Studies 3M1: Rethinking Innovation Background Large (70K employees, $15bn sales), global operations ( countries), multi-product (50K range), multi-market business. Innovation ‘Claim to Fame’ This company has been around for just over years and during that period has established a clear reputation as a major innovator. Innovation at 3M Corporation. 3M was and still is a worldwide leader in innovation. After a rough start in , over decades, 3M enjoyed national and global growth as well as a reputation for remaining a hothouse of innovation. Case analysis. There is no doubt of the excellence of 3M’s products. It is also known per decades that the company is a leader in innovation. However, this case represents the need for change in a moment where innovation was just predictable and the “new products” were the result of the same old ideas. It is understandable, up to a certain point, the level of comfort in employees and management had within the company. Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. "Innovation at 3M Corporation (A)." Harvard Business School Case , August (Revised July ) About the Author. Innovation at 3M Corporation (A). Author: John Paul H. ANDRIGAN. The team could make an initial presentation to senior management on infection prevention and then take time to carefully study, plan, and build a better business case for the new model. Instead, by placing the emphasis on the recommen-dations for new product lines the team would be promoting lead user research and ensuring that as a method it would be available for future teams to pursue. Explore more from Peter Fisk about the best insights and ideas for innovation and growth at tokyo-enjoy.info
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